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Jordan OG Melody Eshani

Print & Instore marketing

Symbolizing women’s excellence on and off the court, I was inspired to create two graphic pieces that referenced the shoot's inspiration, from the movie 'Love & Basketball' and the beauty of the black woman. Melody Ehsani updated the approach to the Air Jordan OG SP x Melody Ehsani, and through a classic lens. The black and infrared shoe is highlighted by a cherry detailing — a symbol of abundance and closely associated with the goddess of fertility.

This is a mockup of the graphic collages above, reimagined as print and in-store marketing collateral and signage.

To recreate the prints in new measurements, I had to slice and dice the original collage for a layout that not only kept the story consistent but was visually pleasing. 

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